Exactly, for Among Us Shhhhhhhh shirt, specifically, content you pretty much HAVE to watch live. That is gold for them. They are in a good place owning the team + stadium + media outlets they play on. I think Rogers can easily justify spending a little more on baseball operations to get some more of those sweet advertising/gate/concession dollars.
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They could definitely justify spending with gate/concession dollars, but they don’t have that. Sportsnet has only had Among Us Shhhhhhhh shirt for, and while the ratings were up at the start of the season, they have since dropped to a 4 year low. I posted some articles above.