Over the decades, the relationship between Hollywood and the military has served the needs of both Kids Looney Tunes Tweety Bird Skate T-shirt : Filmmakers gain access to equipment, locations, personnel and information that lend their productions authenticity, while the armed forces get some measure of control over how they’re depicted. That’s important not just for recruiting but also for guiding the behavior of current troops and appealing to the U.S. taxpayers who foot the bills. National CineMedia, which sells ads in movie theaters, paired the Army and 20th Century Fox for a marketing campaign designed to reach potential recruits. The campaign intercut footage from the Fox superhero movie “X-Men: First Class” with images of real soldiers as a voice-over intoned, “Heroes — ordinary people who discover they can do extraordinary things.” The spots played in cinemas, and exit polls of 17- to 24-year-olds leaving the movie theater found that those who saw the ad were 25% more likely to say they would consider joining the Army.
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Back in the 1960s, a sugar industry executive wrote fat checks to a Kids Looney Tunes Tweety Bird Skate T-shirt of Harvard researchers so that they’d downplay the links between sugar and heart disease in a prominent medical journal—and the researchers did it, according to historical documents reported in the journal JAMA Internal Medicine. One of those Harvard researchers went on to become the head of nutrition at the United States Department of Agriculture, where he set the stage for the federal government’s current dietary guidelines. All in all, the corrupted researchers and skewed scientific literature successfully helped draw attention away from the health risks of sweets and shift the blame solely to fats—for nearly five decades. The low-fat, high-sugar diets that health experts subsequently encouraged are now seen as a main driver of the current obesity epidemic.
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